BookScan India
The Nielsen BookScan service is the world’s largest continuous book sales tracking service operating in India, the UK, Ireland, Australia, US, South Africa, New Zealand, Italy, Spain and Denmark.
We collect total transaction data at the point of sale directly from the tills and dispatch systems of all major book retailers. This ensures that detailed and highly accurate sales information on which books are selling, and at what price, is available to the book trade.
The Indian panel was launched in October 2010.
The Indian panel covers a significant market of organised book sales in India. In an average week the panel will measure 1.44 Lakhs units, representing R38.7 million and 28,000 different titles.
Data is available to subscribing clients and contributing retailers on a weekly basis just 6 days after the measured periods ends. Information is available via BookScan Online, our flexible, web-based analysis tool. Bespoke ad hoc reports can also be commissioned. Individual retailer information is confidential and retailers have to participate in the panel to have access to India panel information.
http://www.nielsenbookscan.co.uk/controller.php?page=1021
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