AUTHOR AURA

AUTHOR AURA

Author aura brings all the budding writers/authors a unique opportunity to bring out their talent and also support them post-publication.

The activities are broadly divided into 2 categories:

1)  Author Support Activities (pre-publication)

2)  PR Activities ( Post-Publication)

Author Support Activities:Objective and Goal

Through Author support activities, the agency will help the writer to furnish his work.

              Key Elements of the action plan

1)    Assistance in Plot development

2)    Editing

3)    Proof-Reading
4) Cover Designing

5)    Assistance to send manuscript to different publication houses

           

PR ACTIVITIES :Objective and goal

Through the PR exercise the agency would look at the following outcome:

Objective: To maximize post launch visibility for the book, Author and the publication who is publishing and reach out to the right target audiences

End Goal: To drive sales of the book in the relevant target groups

Key Elements of the action plan

Agency would focus on the following PR activities to achieve our communication objectives:

1. Author Profiling & Book Reviews in Leading Newspapers

2.  Book reviews in popular blogs and online Papers, Magazines

3. Contests and Book Giveaways


4. Online Promotion

1.    Author Profiling & Book Reviews in Leading Newspapers

Agency role: Agency would liaison with the relevant media people to initiate book reviews to talk about what the book is about

What would we require from the client? Agency would require NBIs for the books as created by the publisher and brief backgrounder on the books, the way they need to be positioned. We would also require copies of the books to be sent out to media for review.

Minimum Deliverable: 7 Book Reviews in leading newspapers

2.    Book reviews in popular blogs and online Papers,Magazines

Agency role: Agency would liaison with the bloggers and reviewers and bring out reviews in popular blogs and online papers

What would we require from the client? Agency would require copies of the books to be sent out to bloggers for review.

3.    Contests and Book Giveaways

Agency role: Agency would liaison with different popular book groups to arrange contests, giveaways etc.

What would we require from the client? Agency would require copies of the books to be sent out for giveaways.

1.    Online Promotion

Agency role: creating internet web presnce with a website and utillizing social media toolas as youtube facebook twitter being integrated at commom platform to generate online buzz in web social sphere

NOTE :

1)      Author’s aura doesn’t ensure that your work will get published

2)      Each person is free to choose what kind of service he or she requires and the pricing will be on that point only

3)     

4)      THE PR ACTIVITIES WILL GO FOR AROUND 3-4 MONTHS

Founded by Saptarshi Basu : Saptarshi Basu is the author of two novels.His Debut novel-  LOVE {LOGIC} AND THE GOD'S ALGORITHM is now a national best-seller .His second Novel ,  AUTUMN IN MY HEART published by Vitasta Publishing along with Times group which was launched in November has already created a lot of stir on causes of broken heart and homosexuality.Saptarshi Basu's diverse professional background mixed with his prolonged abroad experience along with his brilliant education backdrop makes him the ideal person to share his thoughts and experiences on topics such as leadership, passion, values, team building, motivation, achieving goals etc 

For details contact : Saptarshi Basu : 
  Email : author@saptarshibasu.com


 Website : www.saptarshibasu.com